Marketing Principles
By enrolling in Marketing Principles, you can launch a dynamic career while deepening your comprehensive understanding of the subject. This course covers everyt...
By enrolling in Marketing Principles, you can launch a dynamic career while deepening your comprehensive understanding of the subject. This course covers everyt...
Enrolling in this Marketing Principles course can enhance your understanding and perspective, no matter your current skill level in the subject. Whether you’re a beginner eager to grasp the fundamentals or an experienced marketer looking to deepen your expertise, this course offers valuable insights to accelerate your learning. For those already familiar with Marketing Principles, it provides advanced strategies and tips to help you maximize your effectiveness. If you’ve ever wanted to excel in Marketing Principles, this course serves as a comprehensive guide to help you achieve your goals and master the key concepts.
Microenvironments – Industry and Market
Difference between an Industry and a Sector
Common Mistakes #1
Common Mistakes #2
Market Analysis #1
Market Analysis #2
Internal Firm Analysis and Environment Analysis
Enterprise Value Chain Analysis #1
Enterprise Value Chain Analysis #2
Enterprise Value Chain Analysis #3
Porter’s Value Chain
Elements in Porter’s Value Chain #1
Elements in Porter’s Value Chain #2
SWOT – Gap Analysis
TOWS and Building Conversion Strategies
Formulating a Marketing Plan – Building Components #1
Formulating a Marketing Plan – Building Components #2
Formulating a Marketing Plan – Building Components #3
Product Life Cycle and Building a Product Strategy
Segmentation and Targeting– Geography, Consumer Behaviour and Cultures
Positioning Your Market Offering
Pricing Your Product for the Market
Channels and Distribution
Promotion and Brand Advertising
Business Development and Customer Relationship Marketing (CRM)
Hard-selling
Sales Funnel
Stages in the Sales Funnel
The Marketing Principles course requires no prior degree or experience. All you require is English proficiency, numeracy literacy and a gadget with stable internet connection. Learn and train for a prosperous career in the thriving and fast-growing industry of Marketing Principles, without any fuss.
Marketing and the Firm
Marketing Orientation and Context
Marketing Exchange
Marketing Interactions
BCG’s Advantage Matrix Model
External Forces Facing Marketing
Stakeholder Mapping
Difference between an Industry and a Sector
Market Analysis
Internal Firm Analysis and Environment Analysis
TOWS and Building Conversion Strategies
SWOT – Gap Analysis
Students
0language
EnglishDuration
00h 00mLevel
beginnerExpiry period
LifetimeCertificate
Yes